Post 3
Transmedia Storytelling
Analysis
Multimedia is different than
transmedia and here’s why. According to "http://internships.about.com/od/internshipsquestions/g/whatismultimedia.htm" multimedia uses computers to
present text, audio, video, animation, interactive features and still images in
various ways and combinations made possible through the advancement of
technology. A computer is the base of
multimedia and only one platform is used.
Transmedia uses multiple media platforms with hopes of reaching out to
several users (Jenkins 97). A common
story will be introduced in a film, expanded through television, novels,
comics, video games and even amusement parks.
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| Transmedia http://4.bp.blogspot.com/_bB_uEx-pG3I/TO0goDLaHdI/AAAAAAAAAGY/GI9rhMzdFhQ/s1600/transmedia.jpg |
To succeed using transmedia you
must be able to attract many users through different platforms. Examples of different platforms would be the
television; comics, video games, ARG’s, and social just to name a few. The story “Transformers” uses multiple media
platforms, making them very successful and expanded whom they reached and the
experience of the story. Transformers
made its first appearance in 1984 in toy form and cartoon film. In 1986 the cartoon/comic became Transformers: The
Move and the rest is history. There has
been 26 total Transformers video games releases for various consoles such as, Playstation
1,2 & 3, Mobile Phone, PC, Mac, Game Boy Color, Nintendo 64, PSP, Wii, Xbox
360, Nintendo DS and Microsoft Windows.
Books for Transformers have also been made.
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| http://tfarchive.com/comics/marvel/covers/us03.jpg |
An alternate reality game titled
“Sector Seven” was created in 2007 and increased hype for the first live action
movie. Alternate reality games according
to Jane McGonial is “an interactive drama played out online and in real-world
spaces, taking place over several weeks or months, in which dozens, hundreds,
thousands of players come together online, for collaborative social networks,
and work together to solve a mystery or problem that would be absolutely
impossible to solve alone” (Jenkins 320).
Sector Seven was introduced online, players cell phones, and on social
networking sites.
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| Sector Seven Logo http://images.wikia.com/transformers/images/5/52/Sector7logo.png |
Using transmedia as a strategy is
a great idea if you can pull it off.
Transmedia results in your project being available in many different
places and to many different people. Ultimately
produces participation from users. The
use of various platforms would appeal to users across the various
platforms. No user would be left
out.
Transmedia covers several bases among multiple platforms. It isn’t just limited to using the computer to present text, audio, video, animation or interactive features; which is multimedia. Transmedia is great if you want your project to reach various users. Comics, television, novels, video games and ARG’s are available to use. Media is transforming into transmedia, multimedia will eventually be outdated.
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